Since the 1950s the Lee family have been synonymous with the Australian retail industry. Their dedication to exceptional value – great products, great prices and great service – has been the basis of the iconic Bing Lee. That commitment can be traced right back to its origins: the transformation of a humble Fairfield fruit shop into an electrical product retail and repair/installation business named Bing Lee Electrics. Here Bing and his son Ken founded a brand according to forward-thinking and inclusive ideals - that the benefits of the latest technology could and should be accessible to all.